Publicis Groupe UK is launching a creative agency focused on building brands in the commerce space.
LeShop will offer brand activation, retail experience, omnichannel marketing and CRM, with a team of 80 people working across 20 brands at launch. The agency has offices in London and Dublin and its founding clients include BT/EE, Nomad Foods and Ovo.
Amanda Farmer, chief client officer at Publicis.Poke (now Publicis London), becomes chief executive of LeShop.
Also moving over from Publicis London are executive creative director Gabriela Lungu, who becomes chief creative officer at LeShop, and operations director Maria McDowell, who will have the same role at LeShop. Mark Jenkins, global head of strategy for WPP's Team Synthesis, joins as chief strategy officer.
When asked about LeShop Maria said "At LeSHOP, our mission is to make brands unmissable wherever and whenever a purchase decision is made to drive sales and strengthen client brands. I’m especially proud of the culture we’re building—one that’s effective, inclusive, and, most importantly, fun!
My passion for community, equity and mentoriship is integral to my approach and will continue to influence my work at LeSHOP.
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